The annual award ceremony, which was held this year at the Honourable Artillery Club in Central London, is recognised as the leading B2B awards in the PR and Marketing industry.
Since the launch of the campaign, founding company QinetiQ enlisted the help of PHA Media to act as the campaign’s acting press office and raise the profile of the campaign amongst British businesses.
As an agency that pride themselves on a journalistic ethos, PHA Media have been prolific in sustaining consistent coverage for the campaign in an integrated campaign across all media channels. As a result of this, the team at PHA have been able to get under the skin of the campaign, the companies involved and, most importantly, the individuals it benefits. Since 2013, the team from QinetiQ with the support of PHA media have together successfully secured commitment from over 134 companies from a huge range of industry sectors.
Not only has the campaign helped to address the nationwide need of young people with industry specific skills, but it has helped raise the profile of this issue both amongst employers and recruiters through coverage in national newspapers, broadcast platforms and industry specific publications.
Winning this award after consistent, concerted efforts is hugely rewarding both for the team involved at QinetiQ and at PHA media as well as all of the members of the campaign that continue to help the campaign grow and encourage other British businesses to commit to the 5% pledge.
While we are incredibly proud, we will use this award to develop the campaign further and hope it will allow us to bring it even greater success. There is still a huge amount to do in order to tackle the skills gap and youth unemployment. It is important that all British businesses start to recognise the potential young people harness and invest in them for the good of their business, young people’s lives and Britain’s future.
To find out more information about The 5% Club and how to become a member, please visit www.5percentclub.org.uk or get in touch by emailing firstname.lastname@example.org. Information about the campaign can also be found on Twitter and LinkedIn.