The 5% Club wins ‘Best Public Relation Campaign’ at B2B Marketing Awards!

We are delighted to announce that The 5% Club has been crowned B2B Marketing’s ‘Best PR Campaign of the Year’ for all QinetiQ and PHA Media’s hard work in raising awareness of the campaign.


The annual award ceremony, which was held this year at the Honourable Artillery Club in Central London, is recognised as the leading B2B awards in the PR and Marketing industry.

Since the launch of the campaign, founding company QinetiQ enlisted the help of PHA Media to act as the campaign’s acting press office and raise the profile of the campaign amongst British businesses.

As an agency that pride themselves on a journalistic ethos, PHA Media have been prolific in sustaining consistent coverage for the campaign in an integrated campaign across all media channels. As a result of this, the team at PHA have been able to get under the skin of the campaign, the companies involved and, most importantly, the individuals it benefits. Since 2013, the team from QinetiQ with the support of PHA media have together successfully secured commitment from over 134 companies from a huge range of industry sectors.


Not only has the campaign helped to address the nationwide need of young people with industry specific skills, but it has helped raise the profile of this issue both amongst employers and recruiters through coverage in national newspapers, broadcast platforms and industry specific publications.

Winning this award after consistent, concerted efforts is hugely rewarding both for the team involved at QinetiQ and at PHA media as well as all of the members of the campaign that continue to help the campaign grow and encourage other British businesses to commit to the 5% pledge.

While we are incredibly proud, we will use this award to develop the campaign further and hope it will allow us to bring it even greater success. There is still a huge amount to do in order to tackle the skills gap and youth unemployment. It is important that all British businesses start to recognise the potential young people harness and invest in them for the good of their business, young people’s lives and Britain’s future.

To find out more information about The 5% Club and how to become a member, please visit or get in touch by emailing Information about the campaign can also be found on Twitter and LinkedIn.


Troup Bywaters + Anders commits to the next generation by joining The 5% Club


Engineering services design consultants Troup Bywaters + Anders has showcased its commitment to the next generation by joining The 5% Club.

Troup Bywaters + Anders, which was established in 1958 and has 8 offices across the UK, is committed to supporting and developing the next generation of engineers and leaders, building on their long running commitment to giving young people from all backgrounds a chance to create a successful career in engineering. The company has a well-defined and structured apprenticeship scheme now in its fourth year and provides a professional route into the engineering industry with both academic and development opportunities at all stages up to Chartership.

Troup and By Anders Apprentices

Managing Partner, Neil Weller is an ambassador of the company’s programme having started as an apprentice himself.  Neil has spearheaded their apprenticeship drive from the start and is committed to the development of the new Trailblazer scheme with TB+A acting as lead employer with the future aim of apprentices achieving Incorporated Engineer status as a direct result of completing their apprenticeship.

‘’We now need to raise the standing of engineering apprenticeships in the eyes of parents and  youngsters so they can see there is a credible alternative to full time education. 

 Apprenticeships provide access to the profession that would otherwise be closed to those less well off in our society as well as providing invaluable work experience and mentoring from employers who are committed to developing the next generation of professional engineers”.

In total, Troup Bywaters + Anders currently have 28 apprentices, graduates and sponsored students, representing 14% of the workforce.  The key to their success in recruiting and supporting young people is the passion and commitment shown from the Partners and senior management team, which filters down through the organisation ensuring that they are supported by HR and mentors across the business.

They plan to increase their ratio to 20% in 2016 and see apprenticeship and STEM ambassadorial activities as crucial to delivering this. Membership of The 5% Club amongst others will play a key role in helping achieve this target.

To find out more information about The 5% Club and how to become a member, please visit  or get in touch by emailing Information about the campaign can also be found on Twitter and LinkedIn.